Events calendar

#3 CSR and marketing

Organised by "Corporate Social Responsibility Group"

As part of the "CSR for Managers" cycle, the IGR Alumni CSR Unit is offering a new webconference on the theme of "CSR and marketing", with speaker Maud Daniel.

Her talk will focus on how taking CSR into account is changing the missions and practices of marketers, marketing and consumers.

Questions to be addressed include: How do CSR initiatives modify the missions of marketing units? What is the impact on marketing strategies and their implementation? Can we draw up a profile of consumers who are sensitive to CSR initiatives?